design consultancy
design consultancy
Simulated branding project for Arc Orthodontic Specialists
The arc – a shape rich in symbolism and meaning across various cultures and contexts; often used metaphorically to represent a trajectory or a path, as well as to portray connections, movement and grace.
In dentistry, the arc is a significant symbol that represents the curvature of the teeth and the natural shape of the mouth. With a nod to the dental arch, the arc lines in the logo symbolises the harmony and balance of the teeth, which is essential for optimal oral health and function.
The overall brand aesthetic is elegant, minimalistic and professional, providing a sense of calm and ease. The logotype is enveloped by curving, interconnecting lines of the arc; inspired by the natural grooves in teeth.
The design aims to capture the transformative journey through the dental treatments at Arc Orthodontic Specialists, whilst creating a sense of movement that implies the growth and evolution of the practice.
Delivered: Logo concepts