design consultancy
design consultancy
Branding and website design for Brighter Futures Clinic (formerly Brighter Futures Psychology)
Creating brighter futures together
Brighter Futures is a Brisbane-based clinic specialising in psychology, speech and language pathology, occupational therapy, counselling, group programs and workshops.
"At Brighter Futures, we strive to support you in reaching your fullest potential. It is our vision to enhance the lives of individuals we meet to support their strengths, provide practical strategies to better manage their challenges and create brighter futures."
This design is formed by three overlapping rainbow arcs that symbolise the three stages – childhood, adolescence and adulthood. The interconnection of the curves represent our community and the strength that is reinforced when we work with and support each other. The curves evokes a sense of movement in the logo that is similar to 'light painting'. The rounded form of the letters is approachable and welcoming – complementing the rounded strokes of the rainbow, and the clean lines move away from the child-like aesthetic of handmade typefaces*.
Delivered: Logo, brand bible, website, collateral (flyers, DL, business cards, letterheads, social media templates etc)
*Have included some work in progress logos throughout the design journey - we moved away from a focus on children and child-like aesthetics to the final brand that speaks to the broad scope of services and diversity of the clients.