design consultancy
design consultancy
Butcher Baker Grocer is a wonderful initiative by founders Jeremy and Nicola, who, like many young families, found it difficult to "duck out to the shops" whilst juggling all the bits and wrangling little kiddies.
Large stores will often leave you wanting, both in quality and shopping experience (parking...traffic...extremely hiked up prices for deeply sad frozen veggies...) And it’s often hard to fit (quality) food shopping into a busy schedule.
#BBG is a community-driven shopping platform that streamlines your local shopping experience, allowing you to buy from the great local, independent food stores with ease, combine orders and shipping if you're buying from multiple shops, and the team personally picks your products and delivers fresh food straight to your kitchen counter. Ingenious right?
Currently partnering with:
#BayGourmetMeats #BarrattsBakery #ClevelandFruitBarn #CostasSeafood #GrandmasPantryOnline #MyCakePlace #Treats&Co
BBG is also supporting important recycling initiatives through their local charity partner, #NightNinjas, check them out!
Delivered: Brand bible · Logo · Packaging (stamp) · Illustrations · Posters · Art Direction · Delivery truck decal
The logo is inspired by hand-painted signs in delis and grocers as well as farms and nature ;
a blend of contemporary and rustic aesthetic. The motifs of the butcher's cleaver, bread loaf, the famous QLD pineapple and grocery crate adds a sense of fun and whimsy – the mascots of BBG. The overall style is clean and simple – reflecting the ease and convenience of the shopping experience whilst the happy faces speak to the satisfied and well-fed BBG network!