So Thai

Branding for So Thai Massage and Spa
Shop 1365, Level 1 (near Myer), Westfield Garden City,
2049 Logan Road, Upper Mt Gravatt

So Thai massage and spa is a contemporary massage and spa concept that brings over 25 years of Thai and other Asian healing techniques to Brisbane. Offering a range of treatments based on the art of natural therapy, So Thai is an urban sanctuary with a focus on your wellbeing and superlative customer experience.

Inspired by hand movements in traditional Thai dance forms, the logo encapsulates the essential element of So Thai – customer care and massaging by hand. It also makes reference to Theravada Buddhism, reflecting on the rich culture and history of Thailand. The logo depicts a hand gently handling a lotus flower, alluding to the pampering and delicate handling of our customers.

Delivered: Logo, signage, digital and printed menus, business cards, promotional collateral (including posters, DL flyers and Westfield ad screens), copywriting.

All Dopple Modern Monk Journey Plucking Peonies Brighter Futures Clinic Butcher Baker Grocer Bird's Nest Arc Orthodontic Specialists Chinese typography Only Human Skin Optima HK 8PM Properties Curiouser & Curiouser Humble Sage Games Heart2Heart Disability Services MAXART Future Directors Institute Tierra Foods Hairy Nuts Co Half-time food Projects for Purpose Pippa Hague Jeanie Ho Tavalon Tea Lounge Corpse Wood InCognition Bali wedding invitation So Thai Han Ah Rum Little Saigon Grill Hato gyoza and grill Gapuwiyak Culture & Arts Aboriginal Corporation Yellow Saigon Find Me Carers Watch J Shinsen Express Eats of Asia Aburi Kitchen North Hem Westfield Marion Lana Ivanova Weddings Jasmine Room Freshly Wax Therapy Red Chilli Thai Cup from Above Little Jars Singapore

Dopple Modern Monk Journey Plucking Peonies Brighter Futures Clinic Butcher Baker Grocer Bird's Nest Arc Orthodontic Specialists Chinese typography Only Human Skin Optima HK 8PM Properties Curiouser & Curiouser Humble Sage Games Heart2Heart Disability Services MAXART Future Directors Institute Tierra Foods Hairy Nuts Co Half-time food Projects for Purpose Pippa Hague Jeanie Ho Tavalon Tea Lounge Corpse Wood InCognition Bali wedding invitation So Thai Han Ah Rum Little Saigon Grill Hato gyoza and grill Gapuwiyak Culture & Arts Aboriginal Corporation Yellow Saigon Find Me Carers Watch J Shinsen Express Eats of Asia Aburi Kitchen North Hem Westfield Marion Lana Ivanova Weddings Jasmine Room Freshly Wax Therapy Red Chilli Thai Cup from Above Little Jars Singapore