design consultancy
design consultancy
Branding for The Modern Monk Journey #MoMoJo
More Mojo! Momojo is a guiding light for individuals seeking to discover and harness their inner mojo, applying it to all facets of life.
Momojo's mission is to empower individuals with a unique blend of development tools, resources and daily practices, helping them unlock their confidence, passion, and purpose.
Rooted in the profound teachings of Buddhism, we embrace the essence of meditation, compassion, and self-awareness to navigate the challenges of the modern world. Incorporating modern insights from neuroscience and evolutionary biology, Momojo infuses their practices with a touch of fun, playfulness, and humour. They understand that these elements are not only enjoyable but also essential for enhancing cognitive abilities and well-being.
Whether in career, relationships, or personal growth, this brand serves as a beacon, guiding individuals towards a life infused with enthusiasm and authenticity, where their personal mojo becomes the driving force behind success and fulfilment.
Delivered: Brand strategy, logos*, colour palette, photography styling, copywriting
*Two design concepts were provided during the branding process, as the client underwent a change in name and strategy.
Concept one · Drawing inspiration from the unalome – a Buddhist and Hindu symbol that represents a person's journey through life toward the ultimate freedom of mental clarity and enlightenment. The hand-drawn letters 'M' and 'M' fluidly moves into the top part of the unalome – signifying the enlightenment at the end of the Modern Monk journey.
Concept two · Inspired by the concept of the "golden thread" that runs through one's experiences, weaving through various elements. Its golden hue signifies wisdom, enlightenment, and the precious nature of life's interconnected moments.