Half-time food

Branding for Half-time Food

Half Time Food is a perfect blend of street grunge and contemporary Asian. Best known for its Taiwanese breakfast and iced beverages, Half Time Food is a quintessential canteen filled with happy regulars; satisfying your cravings for breakfast, lunch, snacks, dinner and even a midnight treat. Inspired by the Taiwanese street food and modern interpretation of Asian brands in Australia, Half Time Food will capture the spirit of old-school eateries with a modern twist. With a nostalgic touch featuring patina-effect walls, graffiti-style stencilled murals and rustic lanterns; Half Time Food is a trendy spot that celebrates the culinary arts of Taiwan.

Delivered: Branding, feature wall and mural graphics (in collaboration with LYD Studio)

Project update: The proposed branding was revised due to name change (from Half-time tea bar to Half-time food); as well as feedback from clients to create a more traditional aesthetic.

The resulting logo concept is in the form of a Chinese seal with hand carved lettering - adding an extra layer of ‘hand-made’ aesthetic and authenticity. Harking back to the age-old tradition of signatures with seals, this red ink logo will be an eye-catching and memorable mark for the brand.

All Dopple Modern Monk Journey Plucking Peonies Brighter Futures Clinic Butcher Baker Grocer Bird's Nest Arc Orthodontic Specialists Chinese typography Only Human Skin Optima HK 8PM Properties Curiouser & Curiouser Humble Sage Games Heart2Heart Disability Services MAXART Future Directors Institute Tierra Foods Hairy Nuts Co Half-time food Projects for Purpose Pippa Hague Jeanie Ho Tavalon Tea Lounge Corpse Wood InCognition Bali wedding invitation So Thai Han Ah Rum Little Saigon Grill Hato gyoza and grill Gapuwiyak Culture & Arts Aboriginal Corporation Yellow Saigon Find Me Carers Watch J Shinsen Express Eats of Asia Aburi Kitchen North Hem Westfield Marion Lana Ivanova Weddings Jasmine Room Freshly Wax Therapy Red Chilli Thai Cup from Above Little Jars Singapore

Dopple Modern Monk Journey Plucking Peonies Brighter Futures Clinic Butcher Baker Grocer Bird's Nest Arc Orthodontic Specialists Chinese typography Only Human Skin Optima HK 8PM Properties Curiouser & Curiouser Humble Sage Games Heart2Heart Disability Services MAXART Future Directors Institute Tierra Foods Hairy Nuts Co Half-time food Projects for Purpose Pippa Hague Jeanie Ho Tavalon Tea Lounge Corpse Wood InCognition Bali wedding invitation So Thai Han Ah Rum Little Saigon Grill Hato gyoza and grill Gapuwiyak Culture & Arts Aboriginal Corporation Yellow Saigon Find Me Carers Watch J Shinsen Express Eats of Asia Aburi Kitchen North Hem Westfield Marion Lana Ivanova Weddings Jasmine Room Freshly Wax Therapy Red Chilli Thai Cup from Above Little Jars Singapore