design consultancy
design consultancy
Branding and website design for Skin Optima
Skin Optima is a state of the art medical aesthetic centre located in TST, Hong Kong. A science-driven medical practice with a friendly ‘humanised’ experience,
Skin Optima establishes trust from patients without feeling too cold or clinical. Skin Optima’s point of difference is to cultivate a lifelong relationship with patients to achieve desired results as body conditions morph over time.
The proposed logo is inspired by columnar epithelial cells and skin layers. The logotype’s clean lines and smooth curves provides an extra touch of class, with the supporting icon ‘+’ that is an ubiquitous symbol of medicine. The majority of the logotype is set in lowercase which creates a less imposing vibe – lowercase lettering generally provides a conversational, friendly feeling. The smaller uppercase ‘O’ in Optima differentiates the ‘s’ from the ‘o’, whilst complementing the oblong epithelial layers that forms the organic background lockup. Overall ‘skin’ takes key focus.
Delivered: Logo, brand bible, copy writing, website